Chapter 9

Balance of Power between Buyer and Supplier: The Case of Chinese and Western Companies

Oliver Schneider, Robert Alard, and Josef Oehmen

Contents

9.1 Introduction: The Appeal of China and the Importance of Power in Buyer–Supplier Relationships

9.2 Research Method: Background to the Findings on the Balance of Power

9.3 Fundamentals of Power in Buyer–Supplier Relationships

9.4 Examples: Typical Developments of the Balance of Power

9.5 Explanation: Reasons for the Development of the Power Situation

9.6 Suppliers’ Perspective: Perception of ...

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