CHAPTER 6

What’s Next?

Forces Encouraging Sustainability as a Business Model

Globalization

One hundred years after the first powered flight, the oceans are no longer impenetrable barriers that keep people, ideas, and information apart.

Today people travel more than ever before, and corporations often outsource products and send workers to new locales. This leads to exposure of both companies and individuals to differing practices and societal norms. This invites natural comparisons, with the accompanying pressure for a company to match benefits to the individual and the community that are perceived as beneficial. Companies that wish to relocate employees may find that those employees insist on negotiating for a combination of the “best” benefits ...

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