CHAPTER TWELVE
Forecast ROI of Retention Solutions
Sometimes, there is confusion regarding when it is appropriate to develop the ROI for a retention solution. The traditional approach is to base ROI calculations strictly on business results obtained from the retention solution. This chapter will illustrate that ROI calculations are possible at several different stages — even before the retention solution is implemented.

WHY FORECAST ROI?

Although ROI calculation based on post-implementation data is the most accurate way to calculate ROI for a retention solution, it is often important to know the ROI forecast before the solution is implemented or the final results are tabulated. Forecasting the impact of a solution, even before the project ...

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