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Managing Technology-Based Projects: Tools, Techniques, People and Business Processes by Hans J. Thamhain

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Chapter 7

Project Evaluation and Selection

MULTIPLE PROJECT SELECTION AT DIRECTV

“We have made considerable progress implementing the strategies we laid out in 2012,” says Michael D. White, president and CEO of DIRECTV in the company's annual report. “In addition to the new entertainment package, we've introduced an array of great products and services that will thrill and delight our customers in 2012 and beyond. Our Nomad product allows customers to transfer DVR-recorded content to any portable device. We also will be expanding our TV Everywhere service as a major priority this year, providing online and mobile access to an array of pay-per-view and premium network content on a variety of devices from the PC to the iPad to the iPhone and Android. At the same time, we're accelerating the pace of connecting customers' advanced receivers to the Internet so they may enjoy more DIRECTV CINEMA titles and a wide variety of popular apps, including the DIRECTV iPad App, Facebook, YouTube videos, social TV apps, and Pandora internet radio. We continue to be excited about the growth potential of our alliances with AT&T, CenturyLink, and Verizon. We're making progress on better integrating their services with ours and expect to jump-start sales of bundled services later this year. In 2012, we also are planning to improve the seamlessness of our video/Internet bundles as well as substantially increase the number of fiber and DSL options for our customers. We continue to think outside the ...

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