Managing Tensions Between New and Existing Business Models

The search for new business models forces established companies to experiment with organizational designs — and leads to tensions that should be anticipated and carefully managed.

Kristian J. Sund, Marcel Bogers, J. Andrei Villarroel, and Nicolai J. Foss

Summer 2016

Exploring new business models is a recognized way for mature companies to renew their competitive advantage. Companies explore new value propositions, deploy value propositions in new segments, change the value chain, or experiment with alternative revenue models — all in a search for a different logic for value creation and capture. Sometimes this exploration goes far beyond the existing business model and requires the creation ...

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