3. Global Connectivity and Socioeconomic Leveling

Whether you are a top-level executive or an undergraduate business student, chances are you have heard the term BRIC. The acronym stands for Brazil, Russia, India, and China. These countries are grouped not only because of their landmass and population size, but also because they share similar economic development characteristics and occupy comparable positions in the industrialization process. These nations do not yet occupy the same economic status as the United States, Germany, Japan, and other highly developed industrialized nations. However, the BRIC countries are poised for steep productivity growth—especially when you consider the rapidly accelerating conditions fostering local consumerism. ...

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