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Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value by Ian H. Gordon

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Appendix A

Selected Customer Analytics/Data Mining Software Solutions1

Customer analytics/data mining software2 (and Web addresses) Open source or commercial software Description of selected aspects or capabilities3
IIAnts Model Builder (IIantsanalytics.com) Commercial Predictive analytics modeling tool to build regression, classification and propensity models.
Alyuda NeuroIntelligence (alyuda.com) Commercial Neural networks application for neural network, data mining, pattern recognition, and predictive modeling.
Angoss KnowledgeSEEKER (angoss.com) Commercial Business intelligence software product with data mining and predictive analytics capabilities including data preparation, profiling, data visualization, decision tree and strategy design functionality. Includes Salesforce.
Angoss KnowledgeSTUDIO (angoss.com) Commercial Modeling capabilities include linear and logistic regression, neural networks, scorecards, scoring and model code generation. Unsupervised learning techniques include cluster analysis and principal component analysis.
Angoss StrategyBUILDER (angoss.com) Commercial Predictive models can be integrated with the business rules that govern marketing, sales or risk business processes.
Appricon Analysis Studio (appricon.com) Commercial Application to improve the predictive analytical modeling process.
Bayes Server (bayesserver.com) Commercial Predictive analytics software to perform tasks such as classification, regression, time series prediction, ...

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