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Managing the New Generation by Carolin Rekar Munro

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Chapter 9. Retaining Gen Y – What Else Does it Take to Keep Them?

I'm going to let you in on a secret.

There isn't a recipe that, if followed scrupulously by mixing, sautéing, and blending the right ingredients, will—presto—ensure that the Gen Ys we actively recruited and handpicked for our team will actually commit to making our organization their professional home. No matter what airtight retention practices we put in place, there is no guarantee that Gen Y will stay in our organization for the long haul.

Why then do we need a chapter on how to retain Gen Y?

This is because we at least want a fighting chance at keeping them longer than they currently stay in our organizations.

Our business world is inundated with advice on how to improve employee ...

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