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Managing the One-Person Library by Larry Cooperman

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2

Marketing your library

Abstract

This chapter discusses the need for marketing solo librarians’ resources and services in order to maintain an important and continuing presence in their organizations and communities. Marketing strategies from different libraries will demonstrate the various methods and practices to enable solo librarians to meet this goal.

Keywords

library marketing
solo librarians
communication
marketing strategies
There are dozens, probably hundreds, of books and articles on how to market your library, as well as numerous workshops, webinars, and associated paraphernalia. You may have read them or attended them, or you may not have done so. But they all have one important component that might not be mentioned – ...

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