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Managing Through Turbulent Times: The 7 rules of crisis management by Anthony Holmes

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7. Stories

Managing through turbulent times is a story about stories. Management techniques are the tools used to control organisations but they are deployed in response to and in anticipation of events described in stories.

Stories have a powerful social function. They manipulate the mood and expectation of an audience. They can elevate the storyteller to the position of leader. They can bind together a community to pursue a common purpose and give coherent meaning to what otherwise might degenerate into chaos. At root they aim to communicate a clear vision and to work both at the rational and the emotional level in order to motivate listeners to take a given course of action with conviction and determination.

Stories told in turbulent times ...

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