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Managing Through Turbulent Times: The 7 rules of crisis management by Anthony Holmes

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3. Corporate lifespan

Change is the constant condition of the physical universe. Some things change so slowly that they appear constant but then unexpectedly vary significantly and suddenly. But if there was no capacity for major or unpredictable change there would be no novelty and no progress.

Our economic system is similar and within it the role of management is not to eliminate change but to moderate the pace to a level at which progress, that is incremental constructive change, can be induced as the persistent state.

But the notion of progress implies the replacement of one thing with something new and preferable. Hence the product, process, service or distribution channel that is superseded must either adapt or die.

This constant churning, ...

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