Chapter 2Setting Up a Virtual Team

A company is only as good as the people it can attract and keep. Everything else flows from that, so create an environment to make those people as successful as they can be.

— David Ogilvy, advertising company founder

…to know even one life has breathed easier because you have lived; this is to have succeeded.

— Ralph Waldo Emerson, from his essay on success

Organizations use virtual teams for myriad functions, ranging from cross-functional project teams to task forces and line management. The concepts for setting up each type of team are the same, though the particular roles and responsibilities may vary from team to team.

In an ideal world, managers would be able to select the tools, personnel, and projects ...

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