Why You Need Intellectual Property Protection
Before you can understand how to use patents, trade secrets, copyrights, and trademarks as strategic tools, you first need to understand why you need intellectual property protection at all. The answer lies in the components of a successful technology strategy. Introducing an innovative new product or service that meets the needs of customers is a necessary but not sufficient condition for success. Success also depends on protecting your product or service, or the way it is produced and sold, against imitation by competitors. Otherwise, your competitors rather than you will capture the profits that flow from your innovation.
Why is the ability of competitors to imitate your products and services ...
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