Manufacturers Can Also Win in the Sharing Economy
The sharing economy isn’t all bad news for manufacturers of big-ticket items such as cars. Research suggests that in some circumstances, manufacturers can charge higher prices to customers who are planning to rent out those goods.
The sharing economy has unleashed new ways for individuals and companies to share assets, including large-scale items such as apartments and cars. Sharing services have had large upsides for consumers, who now have more — and less expensive — options for borrowing products. These services have also been a plus for product owners, who get to monetize their investments in new ways.
But what about manufacturers? ...
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