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Mapping Out Marketing
book

Mapping Out Marketing

by Ronald Hill, Catherine Lamberton, Jennifer Swartz
May 2018
Beginner content levelBeginner
212 pages
4h 23m
English
Routledge

Overview

This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers.

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Publisher Resources

ISBN: 9781351622523