ENTRY #19 How does your advertising affect consumers?
From the beginning of my career, I have enjoyed work that has managerial and/or societal implications. While I started out as a generalist, I gradually gravitated toward topics that have something to with advertising—and international advertising, advertising effects, or regulatory or societal issues were my most common areas of inquiry.
My international work has focused on the degree to which cultural factors force modifications to advertising. From the time I first studied this topic (1990) until ...
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