ENTRY #27    What steps can you take to create an inclusive marketplace?

Sonya A. Grier

Professor of Marketing, American University

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Marketplaces worldwide are challenged with how to manage growing racial, ethnic, and cultural diversity. Media fragmentation, family upbringing, and personal choices may limit consumer exposure to diverse cultures and worldviews. When people are ignorant of other social groups, they may become resistant to instead of accepting marketplace diversity. What is the role of marketing in exacerbating and ameliorating these challenges?

Consider the crossover of ethnic films, which expose people to images of lifestyles ...

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