ENTRY #42     How can you influence change and innovation?

Stacy Wood

Langdon Distinguished University Chair in Marketing, Executive Director, Consumer Innovation Collaborative, Poole College of Management, North Carolina State University

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Ours is a world that constantly shouts, “New & Improved!” There are new products and services, new ways of buying things online/pop-up/mobile, new apps/wearables/devices, new sharing economies for cars/houses/clothes/etc.—so many new things. Companies desperately want to motivate consumers to try their new thing. And as consumers, we also want to motivate “new” behavior. We want to start exercise programs, ...

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