ENTRY #51     How can you employ macromarketing to better your business?

Clifford J. Shultz, II

Charles H. Kellstadt Professor of Marketing, International Fellow, Harvard-Fulbright Economics Teaching Program

icon1.tif

The fundamental purpose of marketing is to sustain societies, and to enhance the well-being of communities and people. We seem to have lost sight of that, at our peril. So, let us go forward boldly and re-focus marketing to save the world. Considerations for that mission follow.

Soon after Homo Sapiens climbed from the primal ooze, agreed to cooperate, formed tribes, and began to advance civilization, exchange— and eventually, systemic ...

Get Mapping Out Marketing now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.