Mapping the Enterprise: Modeling the Enterprise as Services with Enterprise Canvas

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023

T. GravesMapping the Enterprisehttps://doi.org/10.1007/978-1-4842-9836-7_4

4. Service Vision and Values

Tom Graves¹  

(1)

Sailors Gully, VIC, Australia

 

The vision is the ultimate anchor for the entire enterprise – perhaps the one point on which everyone involved in that enterprise would agree. A functional vision for an enterprise is not centered around a single organization, and, crucially, it’s not a marketing pitch – although marketing may well be derived from it later. Instead, it’s a much simpler phrase or “mantra” that summarizes that enterprise’s “reason to be.” Good examples of valid visions include the Open Group’s vision about supporting “boundaryless ...