In Row-2 Business Model, in the previous chapter, we established a big-picture overview of the shared enterprise as a whole and of our organization’s role and place within it. That overview provides an important anchor for strategy, but we also need to start to link that strategy down toward real-world action. To do this, we turn to the Enterprise Canvas template, as a systematic means to model the services of the enterprise. We’ll divide this into six parts:
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The overall structure of services, in a generic sense – ...
