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Mapping with ArcGIS Pro by Ryan Malhoski, Amy Rock

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Finding balance

Balancing elements on the page comes down to two key factors—weight and position. The weight of elements refers to its tendency to draw the eye away from the visual center of the page. Position, of course, means placement relative to the focus or field. Items that are located in the fringe, in particular, the right side or upper half, are extremely likely to distract the view from the focal point. Centrally located items can often be viewed with little or no eye movement away from the center, and because of our left to right reading habits, the left side and the lower half are typically ignored by the viewer until they are done with the items in the center. Regular and compact shapes appear heavier than irregular or diffuse ...

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