Conducting Market Research
Introduction
Market research
can be divided into two broad classes depending on several factors,
including the questions asked by business managers, budget, and the
sophistication of the analysts. These two classes are qualitative
research and quantitative research.
Qualitative Market Research
Qualitative
market research includes:
-
focus groups;
-
one-on-one personal interviews;
-
management judgment;
-
expert opinion.
A chief tenet of statistics is that you should have a sufficiently large sample size to be able to make valid inferences about population parameters. Even if some numbers are collected during the interview process, most sample sizes for qualitative research are too small to make ...
Get Market Data Analysis Using JMP now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
