Exercises
Research Concepts
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Discuss the different types of numeric and character data.
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Referring to the Variable Types in JMP, discuss other examples of marketing variables or survey questions for Numeric and Character variables.
JMP Concepts
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What are the two main parts of the JMP workspace?
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What is a JMP platform and the associated personalities? How do you access the platforms?
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Where can you set your own default preferences for platforms, graphs, and so forth?
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List several types of analyses you can do from the Analyze menu option.
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List several types of statistical models you can estimate using the Analyze/Fit Model menu option. Which are you to most likely use in market research?
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What are JMP ...
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