Market Data Analysis Using JMP

Exercises

Research Concepts

1. Discuss the different types of numeric and character data.
2. Referring to the Variable Types in JMP, discuss other examples of marketing variables or survey questions for Numeric and Character variables.

JMP Concepts

1. What are the two main parts of the JMP workspace?
2. What is a JMP platform and the associated personalities? How do you access the platforms?
3. Where can you set your own default preferences for platforms, graphs, and so forth?
4. List several types of analyses you can do from the Analyze menu option.
5. List several types of statistical models you can estimate using the Analyze/Fit Model menu option. Which are you to most likely use in market research?
6. What are JMP ...