Overview
Markets have evolved over time with the increase in market competition, which has stimulated companies toward continuous refinement in strategies. There has been a bidirectional growth of business across companies and regions in the past few decades, encouraging multinational companies to expand their markets into the bottom-of-the-pyramid consumer segments. Simultaneously, local companies have shown vigor to grow global over the years. The chapter explains such bidirectional dynamics in business in the context of Darwinism. The growing chaotic behavior of markets and shifts in consumer decision-making are central to the discussion in this chapter. Attributes and taxonomy of market competition, ...
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