Overview
Chaos in the market is often an unwarranted phenomenon. However, it can be predicted with the help of heuristics and business analytics under some predefined assumptions. Most companies face critical challenges in managing chaos in the market and achieve goals by determining an optimal path. Thus, embracing chaos seems to be an asymmetric approach and risk-averse planning. This chapter draws managerial implications to control market chaos and manage business under uncertainty in the context of competitive market dynamics, market entropy, innovation and technology, and cognitive ergonomics affecting consumer perceptions and strategic marketing decisions of the company.
It is not always the marketing competition ...
Get Market Entropy now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
