Chapter 1The challenges of understanding market towns

Neil Powe, Trevor Hart and Tim Shaw

Introduction

Say the phrase ‘market town’ and it conjures up a place that teenagers would probably find boring, but their parents or grandparents would probably find comfortable or welcoming. These forty-year-olds and over are the people who help to put such towns on the lists of most desirable places to live in lifestyle surveys. But, if they are so desirable, why, as has been the case for much of the past decade, should these same market towns have become the focus of government policy initiatives to regenerate rural areas? Places in need of regeneration are rarely seen as desirable places to live and come at the opposite end of the spectrum in the same ...

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