Market Your Way to Growth: 8 Ways to Win

INDEX

Acer, 121

Achenbach Buschhutten, 35

Acquisitions:

finding the right companies for, 142–143

how successful they've been, 140–141

problems that can occur, 143–146

reasons for, 137–140

why they fail, 141–142

Advanced Micro Devices (AMD), 148

Advertising, 20–21

Advertising Research Foundation, 155–156

Advisory boards, 94, 97

Africa, 127

Agriculture, 182

Alki-Technik, 35

Alliances, 146

Allstate Insurance, 41

American Automobile Association (AAA), 41

Angel investors, 114–115

Apollo Tires, 121

Apple, 8, 19, 38, 54, 55–56, 64, 73, 75, 83, 88–89, 111, 118–119, 128, 130

Aravind Eye Care, 112

Arcelik, 121

Arcelor Mittal, 138

ASEAN (Association of Southeast Asian Nations), 118, 127

Assets, corporate, 156

A-to-F process of innovation, 102–104

AT&T, 141, 163

Attracting Investors (Kotler), 115

Attributes listing, 108

Austerity, 193–198

Backward integration, 137–138

Bantam Books, 125

Barnes & Noble, 36, 79

Baskin-Robbins Ice Cream, 125

Behavior-change campaigns, 162

Ben & Jerry's, 154

Benefit corporations, 160

Benefits package, 2

Bharti Airtel, 121

BHP Billiton, 136

Bill Gates Foundation, 166

Bimbo, 121

BlackBerry, 23, 75

Blue ocean strategy, 106–107

BMVSS, 112

BMW, 97

Book industry, 36, 79–80

Booz & Company, 12–13

Brainstorming, 105

Brand:

building, 62–63

company, 19–20

and company's growth potential, 53–55

conscious efforts to, 55–56

developing powerful, 49–71

digital impact on, 68–70

elements of, 56–60

enriching, 61

product, 19–20

staying profitable during recessions, 54–55

stretching, ...