Marketbusters

ACKNOWLEDGMENTS

We were fortunate during the course of this research to be able to take shameless advantage of the talents of our group of student research assistants. They aided the project in innumerable ways, from gathering case data and examples to performing data analyses to conducting interviews. We would like to specifically acknowledge their help and thank them. The students who worked on the project include Jeffery Bonaldi, Karl Boog, Justin Chang, Joon Choi, Francesca Codrea, Elizabeth Esrov, Nihaar Gupta, Justin Heyman, Lindsay Hunt, Alexander Kristofcak, Iris Lin, Kelly Merritt, Beth Mlynarczyk, Tarek Mohamed, Tambu Munhutu, Nicholas Sabin, Sarah Sugarman, Zuzana Vojtekova, and Leslie Yen. James Thompson was instrumental in making ...