APPENDIX
THE 40 MARKETBUSTING MOVES
1. Reconstruct the Consumption Chain
Can links in the existing chain be eliminated or combined with other links?
Can you completely replace this set of links with some other set?
Can you accomplish the same outcome with a different chain?
Can you reshuffle the links to improve your customer’s experience?
If parts of the chain are a hassle, can you solve the problem in a different way?
Can you create a complete solution to replace a piecemeal solution?
2. Digitize to Combine or Replace Links in an Existing Chain
Inspect each link in the chain. Can you find ways to deploy Internet, telecommunications, or information technology and thereby dramatically enhance your offering by
Replacing or combining links? ...
Get Marketbusters now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
