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Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth by Ian C. Macmillan, Rita Gunther McGrath

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NOTES

Chapter 1

1. McGrath, R. G., and I. C. MacMillan (2000). The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty. Boston: Harvard Business School Press.

2. Christensen, C. (1997). The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. Boston: Harvard Business School Press. Christensen, C. M., and M. E. Raynor (2003). The Innovator’s Solution: Creating and Sustaining Successful Growth. Boston: Harvard Business School Press.

3. MacMillan, I. C., and R. G. McGrath (1996). Discover your products’ hidden potential. Harvard Business Review 74 (May–June). MacMillan, I. C., and R. McGrath (1997). Discovering new points of differentiation. Harvard Business Review 75 (July–August): ...

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