NOTES

Chapter 1

1. McGrath, R. G., and I. C. MacMillan (2000). The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty. Boston: Harvard Business School Press.

2. Christensen, C. (1997). The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. Boston: Harvard Business School Press. Christensen, C. M., and M. E. Raynor (2003). The Innovator’s Solution: Creating and Sustaining Successful Growth. Boston: Harvard Business School Press.

3. MacMillan, I. C., and R. G. McGrath (1996). Discover your products’ hidden potential. Harvard Business Review 74 (May–June). MacMillan, I. C., and R. McGrath (1997). Discovering new points of differentiation. Harvard Business Review 75 (July–August): ...

Get Marketbusters now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.