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Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth by Ian C. Macmillan, Rita Gunther McGrath

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There was Helge, who completed a groundbreaking PhD and mowed the lawn when women didn’t do things like that; who greatly enjoyed the occasions when her only granddaughter matched her daughter’s behavioral standard; and who “worried a lot.”

There was Wolfgang, who could never resist a good book, who was one of the first people to “get” that a mouse was not a rodent, and whose boundless curiosity encouraged me to “go find out.”

There was Moninna, who despite every reason to doubt it, passionately believed that women who took initiative would succeed, and who has created and sustained a place of renewal and comfort for our family.

There was David, who never let obstacles, disappointments, or the cruelty of others infect him with bitterness ...

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