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Marketing, 4th Edition
book

Marketing, 4th Edition

by Peter Runia, Frank Wahl, Olaf Geyer, Christian Thewißen
May 2015
Beginner to intermediate content levelBeginner to intermediate
399 pages
12h 33m
German
De Gruyter Oldenbourg
Content preview from Marketing, 4th Edition

Stichwortregister

A

Absatzhelfer 1

Absatzmarkt 1

Absatzmittler 1

Absatzpotential 1

Absatzprogramm 1

Absatztheorie 1

Absatzvolumen 1

Abschöpfungsstrategie 1

absoluter Marktanteil 1

Abverkaufsmaßnahme 1

After-Sales-Phase 1

Agenda Setting 1

Agentursysteme 1

AIDA-Modell 1

A-I-O-Ansatz 1

akquisitorische Distribution 1

aktivierende Prozesse 1

Aktivierung 1

Alleinvertriebssysteme 1

Alter 1

Altersstruktur 1

ambulanter Handel 1

Anlässe 1

Ansoff-Matrix 1

AOSTC-Plan 1

Apotheke 1

atomisierte Segmentierung 1

Auffüllen 1

Auftragsabwicklungssystem 1

Ausschreibung 1

Austausch 1

Automatenverkauf 1

B

Balanced Scorecard 1

Bedarf 1

Bedürfnisse 1

Before and After 1

Benchmarking 1

Benefit 1, 2

Bereinigung 1

Beruf 1

Beziehung 1

Beziehungsmarketing 1, 2, 3

Bezugsgruppe ...

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Publisher Resources

ISBN: 9783110413953