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Marketing Above the Noise
book

Marketing Above the Noise

by Linda J. Popky
November 2016
Intermediate to advanced content levelIntermediate to advanced
224 pages
5h 8m
English
Routledge
Content preview from Marketing Above the Noise

Notes

Chapter 1

1. “Rhapsody in Blue,” Wikipedia, last modified June 25, 2014, http://en.wikipedia.org/wiki/Rhapsody_in_Blue.

2. Ron Cowen, “George Gershwin He Got Rhythm,” Washington Post online, November 1998, http://www.washingtonpost.com/wp-srv/national/horizon/nov98/gershwin.htm.

3. “Noise,” Merriam- Webster Dictionary, http://www.merriam-webster.com/dictionary/noise.

Chapter 2

1. Wagner James Au, “Second Life Turns 10: What It Did Wrong, and Why It May Have Its Own Second Life,” GigaOm, June 23, 2013, http:/gigaom.com/2013/06/23/second-life-turns-10-what-it-did-wrong-and-why-it-will-have-its-own-second-life/.

2. “Did You Know 2013” (video), Blognology.com, http://www.youtube.com/watch?v=iEz46yhUwuM.

3. Richard Lawler, “Apple iPad Sales ...

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Publisher Resources

ISBN: 9781351861410