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Marketing Above the Noise by Linda J. Popky

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Praise for Marketing Above the Noise and Linda J. Popky

“A lot of marketing talk focuses on technology: Twitter, Facebook, viral videos, clicks. Linda Popky understands that technology is an important piece of the puzzle, but not the most important piece. Her back-to-basics approach builds on foundational values like trust, relationship-building, and resilience to create customer interest and loyalty. Marketing Above the Noise speaks to marketers in their language, but it really shines when the author digs into what specific companies are doing right and wrong.”

-Daniel H. Pink, best-selling author of Drive and To Sell Is Human

“Because of the near infinite amount of information available on the web, buyers now have more information than sellers. ...

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