CHAPTER 15
Technology in Alternatives Marketing
We live in a world where technology permeates every moment of the day and the alternatives world is no different. Several factors drive the use of technology in marketing alternatives: regulatory requirements to safeguard investors and ensure financial system stability, business efficiency, and investor demand. Traditionally, GPs have viewed technology as a cost center, but it is increasingly seen as a competitive advantage. Digitally savvy investment managers are already leveraging technology to ...
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