CHAPTER 6
Premarketing and Marketing—an Overview
Marketing is critical to a fund’s success. You may believe above-average returns are enough to attract investors, but this is a misperception. It is not uncommon to find a fund with superior performance failing to attract investors. This is often due to poor marketing.
The good news is that marketing alternatives is a craft that can be learned. As with any craft, you learn from those who are adept at it, but master it by practicing. No amount of independent study or listening to experts will teach ...
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