Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds

INTRODUCTION

Months before his death in the spring of 2021, David Swensen, the legendary chief investment officer of Yale University, sent a letter to the roughly 70 fund managers handling the university’s more than $30 billion endowment.¹ He had been reflecting on the Black Lives Matter protests of the previous summer and decided that Yale would do its part in promoting diversity. Swensen’s letter required fund managers to complete a survey on gender and racial diversity at their firms, with annual updates. Firms that did not show an improvement ...