Marketing an Agency or Consultancy

Video Description

In this course you will learn the most effective ways to promote your agency or consultancy business. I will teach you to: Appear credible and authoritative Increase your sales conversion rate Draw clients with SEO Promote with a YouTube show or a podcast Promote as a local business Give you negotiation basics Introduce you to Facebook ads Show you how and where to get freelancing clients to convert them to clients of your agency Business networking and building up your referral and recommendation network Holistic and Well Rounded Approach I took all the different types of strategies and only chose the ones that would be most effective at getting relevant and targeted traffic and converting that traffic to clients . If you want to get more clients for your agency or a consulting business, get this course today, and begin growing your business. Who is the target audience? 1) Anyone operating a consulting or agency business 2) Coaches 3) Tutors 4) Anyone offering services online who wants more clients

Table of Contents

  1. Course Introduction
    1. Course Introduction 00:00:59
    2. Your positioning and differentiation 00:04:14
  2. Your Portfolio and Credibility
    1. Your website checklist 00:04:42
    2. Agency checklist 00:02:50
  3. Search Engine Optimization
    1. Why we are focusing on SEO first: push vs. pull and keywords 00:01:21
    2. Example of keyword research 00:04:09
    3. How to install the Yoast SEO plugin in WordPress 00:02:32
    4. Link-building overview 00:07:21
    5. Easiest links to get - interlink your website content 00:03:00
  4. Business Networking
    1. Introduction 00:01:57
    2. Build a business referral network 00:03:12
    3. Body language for successful networking 00:06:34
    4. How to design your cards 00:02:22
    5. Practical example: get your business card professionally designed 00:02:22
  5. Local Business Marketing
    1. Overview of local business marketing 00:01:02
    2. Google for business 00:02:53
    3. Yelp and local listing websites 00:03:47
    4. Will fliers work for you? 00:03:02
  6. Freelancing to Get Leads
    1. Fiverr 00:04:13
    2. Upwork 00:01:51
    3. ClarityFM 00:01:34
  7. Branding Yourself with a Show
    1. Introduction 00:01:52
    2. Marketing for a podcast 00:06:17
    3. Marketing for a YouTube show 00:04:25
    4. Longer vs. shorter episodes 00:02:40
    5. Daily, weekly or monthly episodes? 00:04:11
    6. Solo show or with guests? 00:04:47
    7. Signing up for podcast hosting 00:02:36
    8. Before setting up your podcast on iTunes 00:01:10
    9. Podcast equipment 00:04:40
    10. YouTube equipment 00:06:40
  8. Selling with Free Promotion on Social Media
    1. Social media updates to make you look like an expert 00:02:47
    2. Social media to re-engage old clients or people who forgot about you 00:03:03
    3. Quora for traffic and to establish yourself as a thought leader 00:02:49
    4. How I sell on Facebook in an effective and legitimate way 00:03:53
  9. How to Sell and Negotiate
    1. Should you give free consultations? 00:02:28
    2. Should you tell your prices? 00:01:51
    3. Negotiation fundamentals 00:04:43
  10. Facebook Ads (paid promotion)
    1. How to get to the Facebook ad dashboard 00:00:47
    2. Which type of ad is right for you 00:02:29
    3. Setting the targeting for your ad 00:03:25
    4. After setting the targeting for your ad, set the ad format 00:04:10
    5. Pro tip for better targeting and user conversion 00:01:41
    6. How to install Facebook pixel for tracking of conversion 00:03:59
    7. How to set up ad targeting 00:02:24
    8. Targeting lookalike audiences 00:01:49
    9. How to set up a Facebook page for ads 00:01:04
    10. Facebook page basics you should take care of 00:02:29

Product Information

  • Title: Marketing an Agency or Consultancy
  • Author(s): Alex Genadinik
  • Release date: July 2018
  • Publisher(s): Stone River eLearning
  • ISBN: 70000SREAG15