Abbreviations

AMPS

All Media and Product Survey

BBBEE

Broad-Based Black Economic Empowerment (South African concept)

BCG

Boston Consulting Group

BE

Brand Equity

BMR

Bureau of Market Research

CRM

Customer Relationship Management

CSI

Corporate Social Investment

CSF

Critical Success Factor

CU

Customer Units or Consuming Units

EQ or EI    

Emotional Quotient or Emotional Intelligence

NGO

Nongovernmental Organization

PLC

Product Life Cycle

R&D

Research and Development

SAARF

South African Audience Research Foundation

SARS

South African Revenue Service

SCC

Supply Chain Council

SMART

In relation to objectives: Specific; Measurable; Actionable; Realistic; Time defined

SQ

Social Intelligence Quotient

WCA

Workmen’s ...

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