Chapter 30

SOSTAC® Planning System

SOSTAC® Planning System: Purpose

PR Smith’s SOSTAC® Planning System model provides marketers with a simple and formal structure for the development of marketing plans. It provides a holistic approach to measuring the environmental influences.

SOSTAC® Planning System: Structure and Description

Starting at the apex of the cycle, researchers will provide a situational ­analysis of both external and internal factors. These are fed into the ­strategic planning where the marketing objectives are developed, taking account of the overall business objectives.

Once the objectives have been set, then the overall marketing strategy is reviewed, with careful reflection and analysis of the potential impact of strategies ...

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