Strategic planning depends on one’s ability to understand the situation, read the environment, to perceive what variables are in play, and to realize how they will interact. Every manager and undergraduate student will have been told how useful management models are in the planning process. And it is widely assumed that having knowledge of the existence of models is equivalent to knowing how to apply them.
In my experience, that does not hold true. While the models are the outcome of one or more genii’s insight, they can only make strategic sense when the applicant knows when to use them, and how to apply them. And sometimes they should be regarded simply as logical structures to generate thought about a situation.
This project considers ...
Get Marketing and Management Models now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
