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Marketing and Merchandising for Musicians by Robert Safir

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Acknowledgments

I would like to thank the people at Cengage Learning, who always play an important role in imagining, producing, and delivering a book to market.

First, a thank you goes out to Orren Merton, the Coach of Coaches, who always says the right thing at the right time and never fails to keep the train rolling down the track. I don’t know how he does it with so many books, so many times in a row.

Thank you to Cathleen Small, a dynamite editor whose contributions may be as small as a punctuation mark or as big as a “back-to-the-drawing-board” suggestion. She is a positive force who made me work harder and better.

Thank you to Megan Cooper, who helped me as a last-ditch effort to get images for the book without regard to hours that fell ...

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