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Marketing and Merchandising for Musicians by Robert Safir

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About the Author

Robert Safir is a Los Angeles–based composer, producer, recording engineer, author, and marketing consultant.

As an independent composer and producer, he has focused on music for film and television, including trailers, promos, underscore, and advertising. His music for television promos has been heard for the NBC hit series Smash as well as The Apprentice—and most recently for the NBC series Who Do You Think You Are?, a Hollywood Music in Media Awards (HMMA) winner for Original Score, TV Promo. He also received an award from the Hollywood Reporter/Billboard Film and TV Music Conference for Best Music Trailer in the Video Games Category for the game Saints & Sinners.

Robert’s music for reality television shows includes Dance ...

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