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Marketing and Merchandising for Musicians by Robert Safir

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1 An Ode to the Record Business

Blame it all on Thomas Edison. If it were not for his invention of the phonograph, perhaps your life would be simpler. Sure, you could play music to your heart’s content, but without a way of distributing it—of providing other humanoids with a means of hearing your masterpieces—you wouldn’t be constantly yearning to be heard. Of course, the phonograph was invented, and now you have to rise to the occasion. Get your music heard or forever be known as a hobbyist, a weekender, a wannabe….

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So, you want to be a rock ’n roll star? Before I go too far, I would like to engage ...

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