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Marketing and Merchandising for Musicians by Robert Safir

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2 Becoming the New Musician

Throughout my years in the music business, I’ve been constantly surprised by some of the assumptions that artists make about their futures. Perhaps their vision is clouded by the intoxicating smell of stardom. Or maybe they think that the world is basically fair, and if you have good intentions, good things will happen to you. Overriding all of this is the misconception that if you have enough talent, you will “make it” in the business. As you well know, none of this is true. (You did know that, didn’t you?)

Some misunderstandings about the way things work can be attributed to lack of experience and knowledge. Other misconceptions are due to the “new way” in which things are being done in the digital-powered music ...

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