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Marketing and Merchandising for Musicians by Robert Safir

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5 Marketing Your Music the Traditional Way

The effects of the Internet and digital media on our lives have been so profound that it’s difficult to summarize them in a sentence, a paragraph, or a book. That’s partly because we are in the eye of this storm of change. The Internet has changed the way we communicate, the way we create, the way we educate, and the way we entertain. One thing is certain—the Internet has forever changed the music business, from the creative process to the way we market new music to others.

This chapter focuses on traditional marketing techniques. There are some who not only believe the newer social marketing (which includes leveraging sites such as MySpace, Facebook, Twitter, and a whole lot more) is the wave of the ...

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