O'Reilly logo

Marketing and Merchandising for Musicians by Robert Safir

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

6 Leveraging Social Marketing Techniques

Before I dive into the topic of social marketing, perhaps I should revisit the definition of social marketing itself. I suppose I could take the lazy route and say that social marketing is anything outside the realm of traditional marketing. But that would sound lazy—and terse, cryptic, and possibly even sarcastic—and in general, it would be a copout of some sort. That said, social marketing should really be called social-media marketing, because it is marketing that leverages social-media sites, blogs, RSS feeds, and anything that generally comes under the heading of Web 2.0 (and further numerations of the web).

Today’s web is riddled with articles from a variety of sources—both traditional and “new”—that ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required