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Marketing and Merchandising for Musicians by Robert Safir

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7 Music and Merchandising

What is merchandising? In the broadest definition, merchandising is any practice that contributes to the sale of a product to a consumer. Where merchandising is seen in the most tangible form is at the retail level. Here, products are displayed in such a way as to stimulate and entice customers to make a purchase. This is where you see the utmost in product design, packaging, and visual displays to maximize sales.

You can look to the movies to see merchandising in one of its major forms, as superheroes and spaceships are turned into toys that line retail shelves. Merchandising is often tied to calendar events, such as back-to-school sales that appear, well, just before school starts.

There is another definition of merchandising ...

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