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Marketing and Merchandising for Musicians by Robert Safir

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8 The Aesthetics of Developing Merchandise

Like a lot of other creative arts, developing the right look for your merchandise is a combination of both science and art. Think of the science as the marketing principles that I have discussed throughout the book. Think of the art as, well, art—but with a twist. The art has to be an expression of you. Not all art is the same, and not all musicians are the same. So how do you go about creating the right art—and thus the right merchandise that is a reflection of you?

Establishing a Look and Feel for Merchandise

You may have heard the expression “look and feel” when it comes to the aesthetics of a website or software program. Look and feel are the graphics elements that best represent a subject, whether ...

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